Our Brand = Our Distinction
The 探花约炮 brand is not something that marketers or communicators made. It’s something the college itself made鈥攖he students, faculty, staff, alumni, and community鈥攐ver the course of its entire history.
Our brand is the education we provide, the research we conduct, the discoveries we make, the environment we inhabit, and the community we belong to. It’s the thousands of alumni whose legacy we continue, and the thousands of lives this amazing place has transformed. It’s our mission. It’s how we treat each other. It’s how we interact with our community, and the world. As communicators, we don’t create the 探花约炮 brand. We share it. We articulate it. When we’re at our best, the communications we produce convey the 探花约炮 brand accurately, honestly, and authentically to our various audiences.
The words we use, the way we visually tell our story to the world, our logos and approved typefaces鈥攁ll these elements combine to help communicate our brand. Each is an integral part of our identity. Our voice. Our signature. Even, in a sense, an extension of the physical college. So it鈥檚 vitally important that we use them carefully and treat them with respect.
Working together, we can create bold, engaging communications, build strong bonds with our audiences, and protect our vision and voice well into the future. The guidelines you’ll find on this site are designed to help you create strong, consistent materials that collectively tell the 探花约炮 story in a way that’s original, memorable, and most importantly, true to who we are. Used consistently, they will help maintain graphic and message continuity, protect our marks and logos, and help us communicate clearly across a wide range of media.
